Fun with conversion rates for now

Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always work. Numerous self-called …

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HTML Meta Directives

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

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