Want to Improve Your Bounce Rates?

Google's index is an archive of web content it uses to handle user searches faster, and getting your site indexed is vitally important. You can check out your backlink profile using Open Site Explorer or a similar tool, and remove any suspicious links with a simple request to the webmaster …

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Duplicate content causes problems

All you have to do is cover these topics and watch that traffic roll in. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history. Why not get your …

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Establish your position regarding local search

While national SEO strategies almost always rely on you doing the work yourself, there are some local SEO tactics that don't require your intervention. Top results on the majority of SERPs (Search Engine Result Pages) are Pay-Per-Click advertisements. Get out of the house this weekend, try Beverley and expand your …

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How do you make a Google friendly link?

Thus, it is important that you keep your site's URL as simple as possible and use hyphens to optimize your URLs. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. There is a lot of demand for raw …

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Fun with conversion rates for now

Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always work. Numerous self-called …

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HTML Meta Directives

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

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