Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Few people, however, understand how search engines actually work. SEO is a long-term strategy for your …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Sometimes …