It is highly vital that use specific keywords for your website ranking in order to be specific to your target audience. There are a number of factors or signals of growth other than what you can see in search results. Did you know that Beverley was the tenth largest town …

Some argue that the robots tag is no longer necessary for a full crawl. Does content display well for mobile devices when viewed on them? Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. Are there any places in the …

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Which means you have to be good at cross-platform marketing. Use Google's Search Console for guidelines on Site Map …

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Few people, however, understand how search engines actually work. SEO is a long-term strategy for your …

Check the company's reputation, have any of their clients had a Google penalty? You can consider this strategy as an important extension of the overall linkbuilding strategy. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Different people grasp information differently, and your business message has to be available in every …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Sometimes …