When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

But it is worthwhile to learn what these competitors are up to, and why they're putting up the effort. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce …

Google's index is an archive of web content it uses to handle user searches faster, and getting your site indexed is vitally important. You can check out your backlink profile using Open Site Explorer or a similar tool, and remove any suspicious links with a simple request to the webmaster …

Most web directories, including Dmoz.org, can also be searched. Were you interested in building more relationships with influencers? Children love playing on monkey bars - didn't you when you were younger? Outsourcing AA Oxon usually means studying packages that are primarily distinguished by the number of links they offer. Therefore …

All you have to do is cover these topics and watch that traffic roll in. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history. Why not get your …

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll need to write a whole other post on white hat …

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Visitors get relevant information within your site hence they don't need to leave your site. You should have plenty of time to vacation UK including visiting one of the …

It was an easy way to get a small amount of visibility, and when done enough, could generate a substantial amount of traffic to your site. Therefore, if you're only investing a few minutes a day to your campaign, it would be unreasonable to set a goal that a large …

In contrast, content designed to appeal to search engines may need significant re-writing in the target language. If you're creating good content, then surely you're using images and videos with it … right? Does anyone know where I can find the best antique rocking horse for sale ? Backlinks InfoHost just hyperlinks …

It is highly vital that use specific keywords for your website ranking in order to be specific to your target audience. There are a number of factors or signals of growth other than what you can see in search results. Did you know that Beverley was the tenth largest town …

Some argue that the robots tag is no longer necessary for a full crawl. Does content display well for mobile devices when viewed on them? Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. Are there any places in the …

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Which means you have to be good at cross-platform marketing. Use Google's Search Console for guidelines on Site Map …

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Few people, however, understand how search engines actually work. SEO is a long-term strategy for your …

Check the company's reputation, have any of their clients had a Google penalty? You can consider this strategy as an important extension of the overall linkbuilding strategy. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Different people grasp information differently, and your business message has to be available in every …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Sometimes …