Dropping off the Google index because of content strategy mistakes

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. You know how many articles Google has indexed …

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Define your goals with regards to blogs

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Comanaged hosting is a bit different. Why not get your organisation listed …

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Read this controversial article and find out more about search queries

You can correct this and prevent this by striving to link only to your best-researched, best-written, and most relevant onsite content. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You're probably not so eager to buy something there and provide …

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Can I use anchor text to help index my site?

Whenever a user accesses your site using a mobile device, you can automatically re-point them to the mobile version of your site (and provide a link to toggle between these versions, just in case a user wants to switch). In addition, you can use branded keywords to conduct social media …

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Does the Open Directory Project depend on blogs

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. Take the time to build new local citations in directories and review sites where your business isn't currently featured. The goals here are to find a selection of target keywords you …

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Tactics around mobile search

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Right? A brand's position is never completely fixed. My grandson would love a well made FH …

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Fun with conversion rates for now

Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always work. Numerous self-called …

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HTML Meta Directives

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

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Latest developments in non reciprocal links

Correct placement of an informative advertisement is vital. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image …

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